Creating a Customer Survey? Here are Effective Strategies to Get Better Results


As a business owner or digital marketer, the success of your efforts will be dependent on the ability to understand and analyze customer feedback. You can gain valuable insights into what is working – and what isn’t – through conducting surveys with customers and potential customers alike. But simply creating a survey isn’t enough; you need to have effective strategies in place for obtaining results that are meaningful and useful. In this blog post, we’ll be discussing seven key ways to create an effective customer survey that will yield better results than ever before. From research tactics to choosing the right type of questions and incentives, these tricks should prove invaluable for capturing pertinent information from your audience that can help drive greater sales conversion rates in the future.

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1. Utilize Research Tools to Identify the Right People

Before you can even begin creating a customer survey, it’s important to recognize who your target audience is. Knowing this information will allow you to tailor the questions in a way that gets more accurate and relevant responses. According to most customer survey companies – to determine the right people for your survey, make use of various research tools such as Google Surveys or SurveyMonkey Audience to identify customer demographics and interests that match up with your business model.

2. Ask Open-Ended Questions

When crafting customer surveys, it’s essential that you ask open-ended rather than close-ended questions. You’ll want to avoid leading respondents by only giving them predetermined answer choices; instead opt for questions that allow them to fully explain their opinions and feelings. Digital Marketing Agency Austin shared that this will provide you with richer, more detailed feedback that can be used for more accurate analysis and decision-making processes.

3. Offer Incentives

Incentivizing customer surveys is a great way to get more people to take part in the process. After all, if respondents know that they are likely to receive something in return for participating, they will be much more likely to take the time out of their day to complete your survey. Consider offering coupons or discounts as incentives; this may result in better quality responses from customers who feel as though they are being rewarded for their efforts.

4. Ensure Questions Are Clear & Concise

It’s important to make sure that your customer survey questions are as clear and concise as possible. Attempting to ask too many convoluted questions can be confusing for respondents, which may lead to inaccurate results or people simply dropping out of the survey altogether. Additionally, try not to ask questions with long-winded answers; opt instead for short, direct ones that will be easier and quicker to answer.

5. Limit the Number of Questions

In order to get more people to complete your customer surveys, it’s a good idea to limit the number of questions you’re asking. Surveys should only include pertinent information that is necessary for your analysis; any superfluous inquiries will only serve to increase survey fatigue and drive respondents away from completing it in its entirety. Keep your survey short and to the point; this will help you obtain better results that are more useful for strategic decision-making.

6. Make Sure Questions Are Easy to Understand

When creating a customer survey, it’s important to make sure that each question is easily understood by respondents. According to a digital marketing agency – if people don’t comprehend what they’re being asked, then they won’t be able to provide accurate responses – which will render the entire process useless. Double-check that each query is clearly written and unambiguous; this should lead to more accurate results in the end.

7. Analyze Results & Take Actionable Steps

Finally, once you have received feedback from your customer surveys, it’s essential that you take actionable steps based on the results. Analyze the data you have collected and identify areas that could be improved; then create a plan of action to address those issues in order to improve customer satisfaction, sales conversion rates, and more.


Utilizing research tools, asking open-ended questions, offering incentives, crafting concise questions, limiting inquiries, making sure questions are easy to understand, and analyzing results – all of these strategies can help make customer surveys a more effective tool for obtaining pertinent information from your target audience. By following each of these tips and providing appropriate rewards or incentives in exchange for taking part in the survey process, you should see an increase in both population size and quality of responses that can help drive better business decisions down the line.

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